NBC Cancels 'The Playboy Club', Eddie Cibrian Unemployed

October 4, 2011 By:
NBC Cancels 'The Playboy Club', Eddie Cibrian Unemployed

Between this and Leonardo DiCaprio and Blake Lively’s split, today’s theme seems to be “things that didn’t last long.”

NBC has officially cancelled the much-hyped period drama, The Playboy Club. If you haven’t been paying attention for the past few months, it’s the show that glamorized the 1960s-era Playboy Club in Chicago.

The series stars--well, starred--Eddie Cibrian and Amber Heard and debuted with only 5 million viewers on September 20th. A week later, it was even worse, with the audience only at 3.8 million.

Advertisers also weren’t too keen on buying time during the show. The Parents Television Council criticized the show for its sexual content, causing advertisers to pull out. Pun totally intended and enjoyed with immature giggling.

The show had only three episodes and will be replaced by Rock Center With Brain Williams starting October 31st. In the meantime, NBC plans to air reruns of Maria Bellow’s Prime Suspect.

Meanwhile, two of NBC’s new comedies have been picked up for full seasons. Yup, expect more billboards for Up All Night and Whitney.

Robert Greenblatt, Chairman of NBC, said in a statement: “We're thrilled with the creative direction of both shows as well as the potential for them to continue to build loyal audiences over the coming months. We're proud of all of the producers, writers, actors, and directors who have worked so hard to bring these shows to life."

Oddly enough, part of the reason the show might not have worked is that it wasn’t sexy enough. A source from NBC revealed:

“So the guys who initially tuned in — thinking about Hef and hoping for some fun, sexy story lines — discovered a show that frankly appeals more to their wives, sisters or girlfriends.”

The previews pretty much confirmed that. Just seemed like a bunch of cattiness and fighting over who’s prettier.

“With a title like ‘The Playboy Club,’ they would have been better off airing it someplace where they could be more overtly sexual and give the audiences something they can’t get on broadcast networks in prime time,” said another source.

So what’s next on the radar for Eddie Cibrian? Who knows, maybe he’ll go back to posing naked to sell bed sheets again. I don’t think many women would be complaining.

And wife LeAnn Rimes hinted that the two might be focusing on a family.

“I enjoy being a step mom and I’d really love to have a child of our own, but we’ll see,” Rimes said.