Paris Hilton has all kinds of stuff going on that most people don't know about because lets face it, she's not as popular as she used to be, but she's trying to change that. Paris wants to follow in the footsteps of her great grandfather Conrad Hilton, who founded the Hilton Hotel chain, and open her own. She says, Im always working on building my brand. Next I want to be able to do my own hotels, nightclubs and restaurants. And I want to get more into real estate, which is my family heritage.