Vivid CEO Blocks Sale of Usher's Sex Tape

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We were thissss close to getting a glimpse of Usher's sex tape--but thanks to Vivid CEO Steve Hirsch, it may never see the light of day.

Steve Hirsch, who was behind Kim Kardashian and Kendra Wilkinson's sex tape, purchased Usher's tape and plans on destroying it.

In the letter to Usher, obtained by TMZ, he says, "As a result of this being an intimate and very personal tape we can certainly understand why you would want to stop its distribution."

Hirsch goes on to say he's shut down "many celebrity sex tapes" ... and claims he's willing to do the same for Usher. Maybe he couldn't stomach the tape?

There has to be a catch to this. I just can't buy the "porn king with a heart of gold" story. What do you think about it? What's your theory?