Say goodbye to the couch jumping, annoying declarations of undying love, and ramblings about psychiatric drug use, because the Cruise's got a new PR company.
According to reports, Katie Holmes has hired West Coast powerhouse Ina Treciokas as her PR rep. "It's part of a plan to normalize the PR, to get it back to what it was before Tom freaked out," says an insider.
"They realize the problems all began when Tom hired his Scientologist sister Lee Anne [DeVette] to run the show."
So how long before Tom officially switches over too? We all know Katie isn't allowed to do anything without Tom.