TAG Finally Drops Tiger

TAG Heuer has finally followed suit and dropped Tiger Woods from their U.S. ad campaign. The company pulled ads in Australia last week, but claimed it wasn’t related to the recent news about the golfer.

But now the company is taking their consumers’ feelings into consideration! TAG Heuer CEO Jean-Christophe Babin told Swiss newspapers. "We recognize Tiger Woods as a great sportsman, but we have to take account of the sensitivity of some consumers in relation to recent events.”

The company isn’t dropping Tiger altogether, but his image will appear much less. "The partnership with Tiger Woods will continue," Babin said in a statement, "but we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf. We will continue to actively support the Tiger Woods Foundation."

The watch maker could not immediately be reached for comment because the story was released after Tag Heuer's headquarters at La Chaux-de-Fonds closed for the holidays until January 4th.

It’s about “time,” TAG!