Victoria Beckham’s Fashion Line Dumped

It's safe to say Victoria Beckham is not having the best week ever. Kitson and Fred Segal have dumped Posh’s DVB fashion collection after poor sales and lack of promotional work.

Fraser Ross, owner of Kitson, has blamed Victoria's constant refusal to do in-store appearances for the failure of the jeans, which sell for over $200 a pair.

He says, "We asked her PR people so many times for her to appear but she didn't. Celebrity lines are no different from an album or music tour. They have to be promoted to sell."

Expect to see the DVB collection at your local Wal-Mart store soon--or the goodwill.

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Reader Comments

11:32AM 04/15/08 chftd

this is fake, i just bought some of her stuff this morning. time for a retraction!

8:37AM 04/15/08 VB Failed In The U.S.A

It's not true??? Numerous well respected sources are reporting it on mass! Are you Public Relations rosebud??? Who can afford that kind of money for a pair of jeans in the midst of a worldwide recession? I know! Idiots with more money than sense!

6:37AM 04/15/08 rosebud

this is not true... look what i just found on denden.com... Contrary to a recent report in the UK media this weekend Victoria Beckham’s fashion line has not been ‘dumped by Fred Segal and Kitson’ in Los Angeles. The best selling ‘dVb by Victoria Beckham’ brand is stocked by both retailers. Fraser Ross, owner of Kitson (one of LA’s most fashionable clothing stores) says: "The rumours are ridiculous - Kitson is extremely proud to be selling dVb by Victoria Beckham. We are fully committed to the dVb collection and our customers and Victoria's fans ask for it daily. I've seen next season's collection and I can't wait to get it in-store, especially the new dVb men's collection launching in September."

3:04AM 04/15/08 Parasite Get Lost

Only the most insane fame worshipper would be prepared to pay those prices to line the pockets of the Beckham greed machine! Why charge so much for her products? Can't think much of her own fans? GREEDY BITCH go back home to the U.K!

4:28PM 04/14/08 HaHa!

GOOD! It's about time this no-talent, vile, fugly woman appreciates the fact that NO ONE out here gives a rat's ass about HER or her so-called "fashion"... hang it up and ship it out! SKANK~!