R&B princess
Rihanna was just named the spokesperson for Gucci's new campaign for The United Nations Children's Fund (UNICEF).
Speaking about the campaign, director Frida Giannini said Rihanna's "strong personality" was a good fit for the cause, because "a musician and a beautiful woman was the perfect icon for this campaign."
Rihanna will front Gucci's Tattoo Heart range of products and a quarter of all profits made from the line will be donated to the children's charity.