Diddy has gone a little overboard on this one. He's suing a cufflink company because their name is too similar to his. You're probably wondering which name he's referring to. Sean Combs? No. P. Diddy? No. Puff Daddy? That's the one!
The company's name is Cuff-Daddy, and Diddy thinks that's a little too similar to one of his alternate personality's names. That poor company!
They probably don't make a hundredth of what Diddy makes, and it's a really clever name! They're trying to resolve the issue with Diddy's legal team and insist they're not trying to bank off him.