Ludacris is the latest music artist to land his own cologne line. He’s teamed up with Body Spray company Tag to launch his own collection of scents.
Luda and NBA player Carmelo Anthony, who also landed his own range, partied at the London Hotel in West Hollywood last week to celebrate the launch.
He says, "They approached us saying that there was an opportunity where I could design a can and endorse a fragrance... It's something that is uncharted territory for me so I was definitely interested."
The new collection will be available in stores nationwide.
Luda now joins stars such as P. Diddy, Paris Hilton, Britney Spears, Jennifer Lopez, Sarah Jessica Parker, Fergie, Celine Dion, Beyonce by creating his own line.
Congrats Luda!
