Leonardo DiCaprio has just replaced
Brad Pitt as the the face of Tag Heuer Watches. Brad’s had the easy job for the past six years, and now it’s time to pass the torch on to a younger, equally as handsome guy. And Leo is the guy for the job.
Leo’s signed a three-year contract with Tag to model for their Carrera Day-Date watch. All he needs to do is flash that infamous smile, and he’s a few million dollars richer. Not a bad gig!
But Leo won’t be keeping his new money for himself. He’s already got plenty! So he’s decided to donate the proceeds to environmental campaigns, something Leo feels very passionately about. TAG has also decided to follow in Leo’s footsteps, and will be donating royalties to green causes as well.
Leo says of the collaboration, “Heuer is a strong brand with a proven commitment to doing good. It is a great day when a company as respected as Tag Heuer explores a different way to do business - selling products and giving back at the same time.I'm very excited to start this new partnership, and look forward to a long relationship' he added.”
Could he be any more perfect???
