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Gossip Girl Clothing Line Dropped By Target

July 13, 2009 
by:
 Bridget Daly

Fashion Shows
We were this close to being able to dress like the characters on Gossip Girl, and now we’re back to square one! Target has decided to scrap plans for a GG-inspired clothing line.

Anna Sui, who is also a featured designer on the show, was slated to create the line. But Target execs decided they didn’t want to be associated with the racy show anymore.

A source close to the deal tells The New York Daily News, “One of Target’s top executives got nervous about being that closely associated with the show, given the (debauchery) its characters get into.”

A launch party had already been planned as well, and Gossip Girl producers are now furious that it’s been canceled. The source goes on to say, “There was going to be signage as well as Target symbols in purple and black - Anna’s signature colors. And it was rumored that Anna herself was going to be making a cameo appearance. The crew was thrown into a frenzy because they had to scrap everything they had planned. They can’t believe Target would bail on them, especially after publicly announcing the collaboration.”

At least we’ll always have Forever 21 for our back-to-school looks!
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Reader Comments
7:35AM 07/17/09 Tameeky
Never knew their was one. I like Target clothing...not bad.
5:40PM 07/15/09 belavrana
So now they have dropped it for sure? I heard they had, then that it was just a rumor, but now it seems it's true. Oh well.
8:37AM 07/14/09 ktygirl
That's understandable...Target and other stores do have a responsiblility to its patrons. Nice to see, but people will buy if it looks good and to hell with image.
8:35AM 07/14/09 volar
ooh, awesome!
6:42PM 07/13/09 myholly787
What a shame...I bet it would have been a HUGE success! Stupid move, Tarjaay!
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