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Justin Timberlake to Launch Playful Givenchy Scent

July 10, 2009 
by:
 Celine Allende

Justin Timberlake
Justin Timberlake is one busy guy. This week alone, Hollyscoop has reported his plans to write a golf-inspired book, and that he’s in the running to play the lead in Green Lantern. As if JT doesn’t already have enough on his plate, the “SexyBack” singer has announced that he is going to continue to be the face of Givenchy fragrances “Play” and “Play Intense” when it launches in September in the U.S. Having already been fronting the brand for a year in Europe, J.T. is clearly comfortable promoting the product. Now not only will he look good, he’ll smell great too!

According to WWD, the fragrance will include notes of bitter orange, grapefruit, black pepper and patchouli; the Intense version features bergamot, tangerine, pink pepper, vetiver, tonka bean and patchouli. Yum!

As far as Justin creating his own scent one day, he tells Women’s Wear Daily, "I don't know that I would be completely comfortable with a my-name fragrance. It feels like cheating, almost. It doesn't seem like you're creating anything. I could see doing a William Rast fragrance, but that's as far as I think I'll take it.” The bottles for the Givenchy fragrances are also cleverly designed to resemble a MP3 player. How perfect that JT be the face of the brand?! Givenchy “Play” and “Play Intense” is available in 50 and 100 ml Eau de Toilette or 100 ml Eau de Toilette.
Justin Timberlake
Justin Timberlake

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Reader Comments
6:52PM 07/13/09 myholly787
Yes, ktygirl...I heard through ad agency contacts that he was going to "Bring Sexy Back" to the Givenchy ads with partial nudity....TASTEFULLY done. I don't think Jessica would have a problem with that, though!
9:21AM 07/13/09 belavrana
He is still a fine looking young man. He looks like he smells good, too, unlike some of these young celeb guys who look like they crawled out of a dumpster.
6:25AM 07/13/09 ktygirl
myholly787 did you really hear that? Maybe that's why the reports of Beale being upset are circulating.
3:23PM 07/12/09 myholly787
I hear the ads will be highly provacative with Justin exposing his most secret parts for the camera....intriguing!
9:11PM 07/10/09 myholly787
It sounds good...good luck, Justin!
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