James Franco has been announced as the new face of Gucci by Gucci, their newest men's fragrance.
He follows a long list of hotties who have recently endorsed colognes, including Justin Timberlake for Givenchy, and Patrick Dempsey for Avon. The Gucci fragrance will launch in the fall.
Side note: He looks absolutely amazing in the pic and in case you are wondering this is not the ad shot by Gucci.
