Inspired by the CW series
Gossip Girl, Australians can finally own a little bit of the GG chic,
dressing the part of the It Girl, Upper East Side Princess and Preppy Punk.
On November 19, the official
Gossip Girl clothing line, Gossip Girl the TV series Collections Kai Aiyub, arrives exclusively into BIG W
stores nationwide, through a partnership with Warner Bros. Consumer Products.
Fashion-forward dresses, on-trend separates, killer shoes, OMG bags and accessories mean that Australians
can now own the looks of the trendiest cast on television.
Inspired by these style chameleons, the collection’s designer – celebrity stylist Kai Aiyub, has injected these
statement pieces with fun, color and frivolity – perfect for Australia’s long summer days and nights.
For Aiyub, creating Gossip Girl the TV series Collections Kai Aiyub has been a dream come true. "Gossip
Girl is the most fashion forward series on television. Each character’s personality has been perfectly
communicated by their distinct wardrobe. Now everyone from teens to women in their late thirties can
emulate the styles of these trust fund babies and Brooklyn maybes, but at a fraction of the price."
This exciting collaboration with BIG W means owning the latest runway trends but at incredible value for
money. "We're extremely excited to be the only department store in Australia where you can pick up the
official look of the Upper East Side. This new collection from Gossip Girl is an exclusive line to BIG W,
which perfectly epitomises our promise - to deliver quality, on-trend fashion to our customers at an
affordable price," said Georgia Sotiropoulos, General Manager - BIG W Softgoods.
"The team at Warner Bros. Consumer Products is very excited to partner with talented designer Kai Aiyub
and BIG W to bring the fashion glamour of Gossip Girl to fans across Australia. Gossip Girl epitomizes
fashion and is not only a hit here in Australia on Foxtel and the Go! network, but internationally as well,”
said Preston Kevin Lewis, Managing Director (Australia and New Zealand), Warner Bros. Consumer
Products.
Designed for the Australian gossip girls, Gossip Girl the TV series Collections Kai Aiyub is for the savvy
shopper who knows fashion and is not afraid to experiment and stand out from the crowd. She’s the girl
with that je ne sais quoi who walks into the room, sashaying past as everyone demands to know - Who is
she? Where is she from? What is she wearing? Gossip Girl the TV series Collections Kai Aiyub exclusively
from BIG W of course!
