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Forever 21 Maternity Line: Slick Marketing or Just a Coincidence?

July 21, 2010 
by: 

Forever 21
Forever 21 just launched their new maternity line and it’s causing a lot of controversy. The maternity collection is only available in 5 states. Those 5 states happen to have very high teen pregnancy rates. Coincidence or good marketing?

"Love 21 Maternity" will not be available in the biggest markets such as Los Angeles, New York and Chicago, but it will be available in Alaska, Arizona, certain areas of California, Texas, and Utah. Bristol Palin missed out on the line by a year!

According to the U.S. government statistics, those 5 states have the highest rate of teen pregnancy.

The maternity line has some cute, fresh and very young clothes, which only proves that they were targeting young soon-to-be moms.

If you are a teen or a hip mom-to-be you can order the clothes by going to Forever 21. Do you guys think this was a marketing ploy on behalf of Forever 21 or was it just a coincidence?
Read More:
Forever 21
Blind Item of the Day!

Reader Comments
2:34PM 07/21/10 sheriah
definately a very smart marketing ploy i think it's brilliant forever 21 makes cute stuff

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