Look out fashion world, because here comes Snoop Dogg! He has turned designer on us yet again with a brand new clothing line called Rich & Infamous. Snoop will unveil his first collection at Magic, which starts this weekend in Vegas.
According to Variety, the line is geared towards men 18-35, and is considered to be streetwear inspired by such notable men as Jimi Hendrix, Dean Martin, Muhammed Ali, Albert Einstein, and others. That's quite the eclectic mix! He calls his inspirers a "fraternity of sorts, from presidents to gangsters, who've been able to endure the burden of gaining wealth at any cost. Garnering equal parts admiration and disdain, these men savor the fruits and relish the spotlight."
Snoop plans on promoting the brand through product placement in all of his different ventures including films, music videos, CD packaging, fashion shows on his upcoming world tour, his Web series, iTunes and on his reality show.
As sick as we are of celebrity fashion lines, we really like the thought process behind this one, and we think it will be received really well by the public.
