Hayden Panettiere has just announced via her website that she'll be selling clothes to the public that come right out of her own closet. If you go to PanettiereCloset.com, it says:
GREAT NEWS!
Currently, Hayden is working on putting out new summer inventory straight from her closet to you! There will be a summer sales event held right here at PanettiereCloset.com with a huge inventory. Please be patient as this process will take a few weeks. We will send out a notification to all you wonderful supporters once the site is up and running in a couple weeks! Meanwhile, please do check out the rest of Hayden's clothing on Zude or Shopit!
How it works is that if you purchase something from Hayden's closet, the proceeds of the sale will go to Save The Whales Again.