The iconic fashion house Burberry is as English as Fish and Chips, the Queen, and the London Bridge. But just because it has been around for decades does not mean its still not as fresh and hip as the day it launched.
Christopher Bailey has revived the fashion house in recent years to include a new youthful take on the iconic brand. And until recently the clothes did all the talking. But now there is a new face that sums up the direction of the brand. And her name is Emma Watson. The Harry Potter star will appear in a series of ads for the mega fashion house.
Bailey said in a statement, “Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign who like the images she fronts, has a classic beauty a great character and a modern edge.”
Burberry hopes with their new collection to get back to the classic side of the brand, reflecting its long history in the world of fashion. Bailey says, “I wanted the images to represent both the rich history and the modernity of the Burberry brand whilst at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today.”
The advertising campaign, which was shot by celebrated fashion photographer Mario Testino and directed by Bailey, was set in Westminster, central London, home to Burberry’s new global headquarters at Horseferry House, SW1.
In one image, the River Thames is clearly visible in the background, conveying what Bailey calls a ‘wonderfully historic part of London’ to reflect the rich history and modernity of the Burberry brand.
