Wish you could bottle up
Beyonce all for yourself? Now you’ll be able to! B is launching a new fragrance with Coty, making it her very first signature perfume.
Bernd Beetz, CEO of Coty, said in a statement, “We welcome Beyonce as a well-respected and esteemed partner of the Coty family. She is a star who brings a combination of power and femininity that will only further inspire the creative process as she works with Coty. Modern and highly influential, Beyonce has truly touched the lives of her fans and will continue
to reach new heights in her career with the launch of her own signature fragrance. We are thrilled she has partnered with Coty to embark on this new adventure, one of vast potential."
Beyonce said, "For me, fragrance reflects a woman's attitude and unique sense of style. While I love various perfumes, I haven't found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that's reflective of my inner power. It's a true privilege to be working with Coty and I can't wait to share this personal side of me with fans all across the world."
The new line is scheduled to launch in early 2010 in North and South America with plans to launch in Europe and throughout the world later that year.
