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Olsen Twins Launch Junior's Brand for J.C. Penny

October 26, 2009 
by:
 Nora Gasparian

Mary Kate Olsen
Mary-Kate and Ashley Olsen already have a successful fashion line, but they are expanding their empire by including a junior’s brand for JC Penny.

Women’s Wear Daily reports that the twin moguls line for JC Penny will be a travel-themed sportswear and accessories line.

The clothing will be available in 600 stores nationwide.

The line will be called Olsenboye and the clothes will retail from $20 to $50.

"It's really important that Olsenboye serves lots of girls," Liz Sweney, Penney's executive vice president said. "It's not just about girls size zero or one."

The full collection will be available in February.
Read More:
Ashley Olsen Mary Kate Olsen Fashion News
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Reader Comments
1:27PM 10/28/09 volar
like they need more money
1:36PM 10/27/09 myholly787
It is PENN-E-Y....J.C. Penney! NOT penny as in the coin! Their Stevie Nicks looking rags will be a big FLOP! WHY do these D-list celebrities all think they are fashion designers?!? Puuuhhhhllleeeezzzeee!!!
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