Amy Winehouse is the inspiration behind the new look at Guess.
The fashion company hired Australian model Nicole Trufino to be their new face of the company, and you can expect some Wino looks to be coming your way.
During Nicole's shoot, she was done up to mimic Amy. Her rep says Nicole "mimics the singer's iconic thick black eyeliner and infamous beehive, adding a little rock and roll to their pin-up image."
Amy's definitely got a style all her own, but we're really hoping beehives don't make a comeback!