How very Rico Suave of him!
50 Cent is expanding his empire and coming out with a line of male grooming products. He’s the king of branding, and has done very well, as you can see with his partnership with Vitaminwater, as well as his own clothing line.
But now Fitty is branching out into the wonderful world of cosmetics. According to The Daily Mirror, he’s just put the finishing touches on a male grooming line, including moisturizers, night creams, and health supplements.
A source tells the Mirror, "50 prides himself on having a ripped body… he’s on a health kick and barely touches alcohol. So his range will be for the guy who likes to be pampered - but the supplements will make it more butch."
Oh yeah, nothing says butch like a few vitamins in the morning! Well hey at least it gives guys an alternative to Keihls! It’s not like men have as many options as the ladies do, so we think this is a smart business move for Fitty!