Funny man Sacha Baron Cohen says he's killing off Borat as well as wannabe rapper Ali G.
"When I was being Ali G and Borat I was in character sometimes 14 hours a day and I came to love them, so admitting I am never going to play them again is quite a sad thing," he said in London's The Daily Telegraph Friday.
"It is like saying goodbye to a loved one," he added. "It is hard, and the problem with success, although it's fantastic, is that every new person who sees the Borat movie is one less person I 'get' with Borat again, so it's a kind of self-defeating form, really."
What are we gonna do without our beloved Borat? He better replace him with a funnier character or else he's blacklisted for the next year.