Rihanna's 777 world promo tour seems to be taking a nosedive.
The groundbreaking idea has reportedly turned into a full-on binge drinking, sleep deprived clusterf*ck. Journalists among the 150 news outlet team have been weighing in from the scene on how things have soured.
“After four and a half days, it's somewhere between a wasted opportunity and living in Rihanna jail,” wrote Rolling Stone’s Jeff Rosenthal.
Rosenthal was referring to the missed opportunity for Rihanna to spend any time with the reporters along for the ride. According to numerous reports, journalists were promised one-on-ones with Rihanna during the tour, but—now six days in—they’ve been given little more than a chance encounter at airport security.
Instead, journalists have been treated to cramped transit, complimentary diamonds, questionable buffets and two-hours of sleep a day at five-star hotels.
The media group has been jetted to cities including Toronto, Mexico City, Stokholm, Paris, Berlin, and now London, but due to the hurry up and wait schedule, most of the sightseeing has been looking out at a parking lot from inside a bus.
“The only proof we have of going to these cities are the adhesive strips wrapped around our luggage,” added Rosenthal.
Us Weekly’s Ian Drew’s take on the situation seems to only back the story of a boozy frolic-turned-nightmarish hellride, relaying a story from Berlin:
“After arriving in Berlin today, Rihanna was immediately whisked off to a hotel. For the rest of us, they had a large room in the concert venue set up with food and Wi-fi. We arrived at 5:30 p.m. and were stuck there, shoulder-to-shoulder, like prisoners, until Rihanna went onstage at 11:30.”
And then there was MTV news blogger Maud Deitch who wrote that “long waits on tarmac and in buses, no sleep, and no sightings of her royal highness” have put a damper on the original amped-up take off mode.
The journalist guests have gotten restless: One harmonic-wielding Australia journalist got so overwhelmed that he resorted to stripping and streaking up and down the 777 Delta jet’s aisles as the plane was delayed en route to London.
And, while reporting demeanor has reached a new low, the shows have only been improving. Still, there’s no denying that seven straight nights of the identical set can grow a little tiresome.
“The general feeling is one of mild depression-cum-hysteria,” said Rosenthal.