I think it speaks to the level of their quality that they're able to reinvent themselves. I'm also a huge fan of Riccardo Tisci [Givenchy's creative director], so it seemed like a great partnership. I love Riccardo; I love his work. Givenchy as a brand is classic but it's also very modern. It seemed like a very cool thing to do. I don't create notes for the fragrance, I talk in a broader way, more about lifestyle and what I think makes sense for the both of us in this partnership.