Quentin Tarantino’s film Pulp Fiction has been his most popular and highest grossing one to date—until now. His latest endeavor Inglourious Basterds has just surpassed Pulp Fiction at the box office, making it Tarantino’s biggest moneymaker yet. Basterds has now grossed over $108 million in North American box office receipts since its initial release on August 21, 2009.
Pulp Fiction took in $107,966,120 in its North American release.
Harvey Weinstein said I response to the new record, “We have been Quentin’s biggest fans since the beginning. It was extremely gratifying to see Inglourious Basterds put up such huge numbers. It is a kick ass film from a director who always keeps me and audiences on their toes.”
Weinstein credits the success to a first rate film and an innovative marketing plan. The film was the first to make use of Twitter and other social networking sites in such a direct fashion, even involving Twitter in the film’s LA premiere. He says, “It was great working with Biz Stone at Twitter on Inglourious. It took the campaign to another level.”
Well whatever they did, it definitely worked to be able to surpass Pulp Fiction! Nice work, boys!