Each year, the Italian liqueur brand Campari releases an exclusive calendar starring a Hollywood A-lister.
This year, actress Penelope Cruz has the honor of fronting the alcohol brand for this limited edition collecticalendar.
“The Campari Calendar is one of the world’s iconic artistic calendars. Distributed in international limited edition of only 9,999 copies it is a small, collectible luxury for the happy few that receive it, and is a tribute to the world class talent and photographers that make it come to life every year,” says a statement from the brand.
Penelope joins a long list of talented stars that have fronted the calendar including Salma Hayek, Eva Mendes, Jessica Alba, Benicio Del Toro and Milla Jovovich.
Cruz marks the 14th celebrity to grace the pages and so far we just have this one behind-the-scenes image to ogle. Each year the Campari calendar has a new theme and judging from this one Penelope Cruz photo, I’m going to guess it has a Marie Antoinette, 18th century luxury theme.
Unlike the Pirelli Calendar all the images are fully clothed. It’s very classy but very high-fashion.
The final 2013 Calendar will be unveiled at a red carpet event in Milan in fall 2012.
Last year’s covergirl, actress Milla Jovovich, appeared in the pages in a sort of goddess-meets-superhero spread. Benicio Del Toro played a kind of Hollywood playboy type for his photoshoot. Jessica Alba did a neo-retro Miami beach meets Hollywood pin-up theme and Eva Mendes did a fairytale inspired shoot.