Diddy Channels Frank Sinatra

October 17, 2008 By:
Diddy Channels Frank Sinatra

P. Diddy just shot a video for Ciroc vodka, whom he’s the celebrity endorser for, and it’s a throwback to old Hollywood. The video is shot in black and white, and features Diddy and other glammed up guests at a cocktail party. Enjoying Ciroc Vodka, or course. The song that plays in the background is Frank Sinatra’s Come Fly With Me.

Diddy says of the video, "It was truly an honor to have had the opportunity to use Sinatra's work and home for this campaign. He defined sophisticated celebration as a lifestyle a generation ago. I couldn't imagine a spirit more appropriate."

But Diddy’s also come forward to express his thoughts on drinking and driving. He says, "Instead of doing a regular PSA saying, 'Hi, I'm Sean Combs and I'm here to talk to you for Ciroc,' I actually shot a scene from a movie, what happens when the music stops and two young ladies leave early because they're feeling a little tired.

I stop them from driving at the door and have my driver take them home, and I ask them what time they're coming back tomorrow because we're having a pool party. It's kind of funny and gets to the point without being overly preachy."