Olsens Launch 'Affordable' Clothing Line

September 24, 2007 By:
Olsens Launch 'Affordable' Clothing Line

When you’re a multi-millionaire you can afford to spend $90 on a t-shirt or $500 on a simple dress but the rest of us can't spend half our paychecks on our wardrobe. Mary-Kate and Ashley Olsen are convinced that they have a solution to your problem--they've launched their idea of an "affordable" clothing line.

The twins launched Elizabeth & James, a collection "for a woman who wants a designer garment but cannot afford it”. With prices ranging from $90 for a t-shirt to $375 for a jacket to $450-$550 for dresses, with a cashmere coat topping out at $995 I don't see how that can be affordable.

Ashley told WomenWear Daily, “It’s a sophisticated woman with a playful side and is still chic. It’s someone who understands fashion and understands details and expects that as well. It’s [for] someone who understands the design aspects of fashion [and] the designer product, but also doesn’t want to pay designer prices”.

If you can actually afford their clothes, the line is currently selling at Neiman Marcus, Bergdorf Goodman, Intermix and other high-end specialty shops.