The Da Vinci Code: Hit or Miss at Box Office?

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Tom Hanks can really bring in a crowd. His very controversial movie “The Da Vinci Code” opened in theatres this weekend and well below is how it’s been so far according to USA today estimates:

“The Da Vinci Code banked an estimated $29 million at the box office on its first day in theaters, an industry official said Saturday, positioning the film to turn in the strongest opening weekend for any movie this year.

“Preliminary results showed that the movie, based on a runaway best-seller and starring multiple-Oscar winner Tom Hanks, appealed to moviegoers despite lackluster reviews.

“The Columbia Pictures movie opened in 3,735 theaters in the U.S. and grossed a respectable average of $7,764 per screen.

"This is the first big film of the summer to exceed box office expectations," said Paul Dergarabedian, president of Exhibitor Relations Co., Inc., which tracks box office receipts.

“Dergarabedian said the movie could gross $60 million to $80 million in its opening weekend. That would easily eclipse Tom Cruise's latest offering, Paramount's Mission: Impossible III, which fell well below expectation with $48 million on its opening weekend earlier this month.”

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