DreamWorks and Disney have had just about enough of Twitter. Actors have gone hog wild over the social networking site, and it’s become a bit of a problem when it comes to their contracts.
So in an attempt to curb the usage of Twitter, DreamWorks and Disney have laid down new ground rules. Disney’s new rule forbids confidentiality breaches via "interactive media such as Facebook, Twitter or any other interactive social network or personal blog". DreamWorks tells client not to beat press releases to the punch on writers have been told not to jump the gun on studio press releases via "a social networking site, blog or other internet-type site".
An entertaiment lawyer tells the Hollywood Reporter, "This is just the beginning. Hollywood has a long history of controlling what talent says in the media. This is just a new area of media that hasn't been controlled yet."
Maybe this is why Paris Hilton’s tweet about working with Will Ferrell was taken down so fast. We agree some celebrities overuse Twitter, but it can also be a great marketing tool! Do you think Twitter does more harm than good?