Nutritionists Angry Over Phelps Kellogg's Endorsement

As we reported earlier, Kellogg's won the bid to have Michael Phelps appear on their cereal box, beating out the usual winner, Wheaties. But this has upset many of health experts around the country, and they think it'll send the wrong message to kids about the importance of healthy eating. While Kellogg's does have Corn Flakes, they also have Frosted Flakes, which is loaded with sugar. Michael will be appearing on those boxes, which doesn't exactly coincide with what the public thinks of when they think "breakfast of champions."

Nutritionist Rebecca Solomon of New York's Mount Sinai Medical Center says, "I would not consider Frosted Flakes the food of an Olympian. I would rather see him promoting Fiber One. I would rather see him promoting oatmeal. I would even rather see him promoting Cheerios."

Hate to break everyone's bubble, but did anyone else catch the story that aired during last week's Olympics about all the restaurants Michael eats at in his hometown? That boy consumes 800-10,000 calories per day and still looks the way he does. So we think getting our panties in a bunch over Frosted Flakes is just a little overboard. What do you think?

[ Image by wenn.com ]


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Tasha

The example Mike will set for kids is to get off the couch and jump into the pool & exercise. And if he wants to eat Frosted Flakes that's his business.

Posted 5 months ago

Adri

I agree. Parents wouldn't have to worry about feeding their kids a harmless bowl of the frosties if they threw those kids in the water. As a swimmer, I burn more calories than I can consume- so, I'm always trying to keep up with the food intake.

Jeanea

Why aren't those people yelling at that parents that let their kids decide what they are going to eat. How is it everyones fault but the PARENTS? Growup American and raise your kids yourself instead of letting the goverment do for you.

Melissa

What rubbish - kids are going to eat crappy cereal whether Phelps is on the box or not. He's an inspiration to children AND adults and that's the message I get - not "eat me!"

susan

I doubt kids will want to eat frosted flakes just because Phelps is on the cover of the box. Give me a break. It's up to the parents to feed their kids correctly. Michael Phelps can promo whatever he wants to. He's earned the right. He himself eats 10,000 calories a day including pancakes, eggs, bacon and two cheese sandwiches just for breakfast. Get your kids off their asses and swimming like he does.

Nin

I agree. Please give be a break. They need to be more worried about more important things, than him being on a cereal box. Not to mention its up to the parents as to what their kids eat. Its a bunch of rubbish.

SLY

The nutritionist spokesperson did not mention that in the past couple years Kellogg's has been a leader in promoting health and nutrition and that is one of the main reasons they are sponsoring Michael Phelps. They have changed the way they create the infamous breakfast cereals to make them healthier for children, they also own Kashi, Gardenburger & Bear Naked which are all geared towards healthy living along with promoting healthy lines of their own namesake such as the Special K lines. A little research would of made this article more worthy.

Ben

Are you guys all friggin idiots? You know how much kids respond to seeing their "heroes" on product boxes? If you associate a famous person with a product those products SELL a lot more. And I don't care if Phelps eats Frosted Flakes. That fool better stop eating it once he stops working out 10 hours a day or he'll end up a big fat ass like most of the kids who think he's cool but who aren't going to start training for the Olympics because, well, NOT MANY PEOPLE DO! Frosted Flakes is crap food and Phelps is a putz. I mean, come on, you have the spotlight, you have real power in the world, you have the ability to make a statement on the world stage and you decide that with this grand opportunity that you are going to... sell sugar cereal. Moron. And for the person defending Kellogg's - when they start promoting healthy cereals the way they promote the crap, or abandon the crap altogether that's when you can pin a medal on those guys. I've got an MBA and a ton of corporate experience and I'll tell you right now - they don't care about healthy people. They care about money. That is what we're taught in school and that is what we take all the way to the board room. Anyone who tries to tell you anything different is fooling him/herself.

William Wedin

Ben, here we go; a dissection: "You know how much kids respond to seeing their "heroes" on product boxes?" How many kids under ten know or care about Michael Phelps, let alone idolize him? To answer your question, I don't know how much, but I doubt you do either, apart from idle speculation. "That fool better stop eating it once he stops working out 10 hours a day or he'll end up a big fat ass..." An absurd notion altogether, and you know it -- there's a lot more to weight than dietary habits, and Phelps obviously didn't get the short stick when they were handing out the genes. "I mean, come on, you have the spotlight..." Yes. "...you have real power in the world..." No. He's a swimmer, not a policy maker. "...when they start promoting healthy cereals the way they promote the crap ... that's when you can pin a medal on those guys." I've seen more commercials lately for Kashi than for Frosted Flakes. "I've got an MBA..." That's nice. It doesn't lend any weight to your anecdotes, though. "They care about money." You had to go to school to learn what the essential purpose of a company is? Either way, that being the case, how would General Mills be any nobler than Kellogg's had they offered to put Phelps on the Wheaties box?

Posted 4 months ago


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