When we saw the Back to the Future movies for the first time, there were a few things we wanted: a DeLorean, a Hoverboard skateboard, and those badass Nike Air Mags.
Well now, you can get at least one of those things. Nike is releasing 1,500 pairs of the “2011 Nike Mag” sneaker, which is modeled after the glowing pair that appeared in the 1989 movie, Back to the Future II. The sneaker is a replica of the fictional shoes that Marty McFly wore. You remember, the ones that laced themselves?
The shoes are being auctioned off and all proceeds will go to the Michael J. Fox Foundation for Parkinson’s disease research. The very first pair went live last night, and the winning bidder paid a whopping $37,500. That’s a sh-t ton of money for a pair of shoes, but an admirable donation to Parkinson’s research.
The first auction was co-hosted by Community star Joel McHale at the Montalban Theater in Los Angeles. Along with the shoes, the winner received a “plutonium case” to store the shoes. For that much money, it better actually be made out of plutonium. And they better tie themselves, too.
Nike shoe designer, Tinker Hatfield, helped to design the original shoe in the movie and collaborated on this version as well.
"It hasn't gone unnoted by us that there is something special about that shoe and, of course, the movie," Hatfield said.
Michael J. Fox appeared on the Late Show With David Letterman Thursday night to promote the shoe.
"This brings together three populations of major Joneses," Fox told Letterman, "the sneakerheads, the Back to the Future people, who, believe me, are out of their minds… in a good way! Thank God for them. And the people in the Parkinson's community who have an interest in research."
Fox also added that Sergey Brin, co-founder of Google, plans to match up to $50 million of the proceeds raised.
Crazy shoe collector Matt Halfhill, who attended the launch party, calls the shoes “the biggest thing that has happened to sneakers since Michael Jordan, hands down.”
The Air Jordan shoe debuted in 1985, and while there are new designs released each year, the originals and past versions are considered collector’s items. Collectors pay thousands of dollars to have them.
At least the Back to the Future shoes are going to a good cause.