There was big fuss surrounding Madonna's "fashion" collection for H&M. Unfortunately, all the big fuss left people disappointed once they actually saw the collection.
Interestingly enough, when designers like Stella McCartney or Karl Lagerfeld designed for H&M the clothes went flying off the ranks in less than an hour.
According to focus group feedback, the “range looked cheap and there was a move to limit the launch to just accessories.” But the big bosses wanted to avoid any confrontation with Madonna so just went ahead with the launch.
anonymous
