Madonna has had a lot of ups and downs in the last decade, and 99% of them made headlines.
Madonna's name has been mentioned more than any other celebrity in UK prints in the last ten years, with 46,017 name checks.
Madonna's divorce from Guy Richie, her relationships with boy toys like Jesus Luz and Brahim Zaibat, the birth of her son Rocco, her adoption of David and Mercy, and four huge world tours definitely kept the press talking.
Brian Merron of researcher Kantar Media , who compiled the figures, wasn't surprised by the outcome. He said: "This is why she's hailed as a legend."
Other celebrities to feature in the list included Kate Moss, Britney Spears, Victoria and David Beckham, the late Michael Jackson, Sir Paul McCartney and Kylie Minogue.
Top 10 most talked about celebrities of the decade:
1. Madonna (46,017)
2. Simon Cowell (29,888)
3. Robbie Williams (28,563)
4. Robbie Williams (28,056)
5. Britney Spears (27,588)
6. Victoria Beckham (25,833)
7. David Beckham (24,953)
8. Michael Jackson (24, 688)
9. Paul McCartney (21,556)
10. Kylie Minogue (19, 694)