The Material Girl is learning the hard lesson that you can’t take things that don’t belong to you.
Madonna’s new perfume Truth of Dare was launched in New York last month. Since then, Australian graphic artist Robin-John – aka “RJ” - Williams has been getting phone calls from confused friends.
The artist claims that the “M” logo on the Truth or Dare packaging strongly resembles his signature logo that was trademarked in 2011. Williams’s “M” stands for “The Massive Corporation.”
"It's about my integrity as an artist. I do not think it should be able to be used by a giant cosmetics company," Williams told The Sunday Telegraph.
The Massive Corporation dubs themselves as “a global conglomerate of like minded, creative and progressive individuals banded together in their pursuit of excellence and total radness.”
According to Williams, he has used the trademarked logo on clothing for eight years. The artist is considering legal action.
Madonna’s agent, Guy Oseary, should expect a letter in his inbox from Williams.
The letter requests that the music icon stop using his logo and asks that all profits made so far should be surrendered to him and him alone. He is also open to negotiate a deal if Madonna would like to continue using the symbol.
Somehow, I don’t think so…
Williams’ non-copyright infringed works have hung on the esteemed walls of the Art Gallery of NSW and the Museum of Contemporary Art. According to a close source, Williams draws inspiration from the surf and skate cultures.
Coincidence or not, the logos are very similar. A spokesperson for Madonna has yet to comment on the matter.