So it's obvious that X-Factor is the hot new signing competition. Every time I talk to my mom the conversation is 60% about The X-Factor. Everyone knows who Simon and Paula are because of their years and years on American Idol and all dudes know who Nicole Scherziger is because she was in a girl singing group with the word "pussycat" in it's title. But everyone's starting to learn who L.A. Reid is.
L.A. Reid was the former CEO of Def Jam records and one of the people responsible for the success of musicians like Rihanna, Mariah Carey, Kanye West, Usher, and Justin Bieber to name a few.
L.A. Reid dishes on everything X-Factor
On Simon's decision to bring back Melani Amaro:
"I was very happy though that Simon did go back and rethink Melanie from Miami. I thought she was really fantastic in the auditions. I think so far it's working out for the better....[but] I don't know if it means that we will end up cutting two in the first episode."
On why Brian "Astro" Bradley, the 15 year old rapper is poised to win:
"Astro being a 15-year-old rapper who entered the competition doing original material, as far as I know, now I could be wrong, but I think that's a very unique approach and it may be a first. So, I like his uniqueness...He's quite popular on YouTube ad YouTube is a great indicator. he gets lots of hits. He's probably a million-and-a-half hits or something like that."
On X-Factor not getting the ratings that Simon anticipated:
"The fact of the matter is that we have a very successful show and we have an average of over 12 million viewers, so it's a very successful show, and whether we hit twenty or not -you know, I'd like to hit thirty...That's a statement that Simon put out there and I think it was an inspirational statement and I hope that we can at some point get there, but I'm not disappointed that we're not there."
What influenced his taste in music:
"I grew up in a household where there was a lot of music and my mother listened to music and my family enjoyed music and I listened to music from all genre's and I think it helped me develop my taste, but I don't know."
What if he doesn't agree with the other judges:
"I don't criticize the decisions that the other judges made. I don't really criticize those decisions. I have my own taste and they have their taste and I'm now in the competition to win and to beat them, so I'm focusing more on my guys then I'm focusing on the decisions that they make.
On the appeal of ex-addict Chris Rene:
"Chris Rene has been one of the most popular contestants on this show thus far. Chris has always been a standout from his very first audition. He has a very unique talent. Chris is somewhere between a singer and almost like a singer rapper.
His advice for Chris to stay in the competition:
"I don't know what the right word is for it, but he really just has to nail the material. He has to find the right material and then he has to give a compelling performance. If he gets into the moment and he really feels comfortable with the material as he did with his own material when he did his initial audition."