Aussie pop star Kylie Minogue has signed on to design and be the face for H&M's beachwear campaign. Kylie will follow the footsteps of Madonna, who has also designed for the clothing line. The line will be
available in stores starting in mid-May '07.
H&M design head Margareta Van Den Bosch said, "When we think of Australia and glamour, we think Kylie, who is such a stylish person."
Ten percent of the revenues from the "H&M Loves Kylie" line would be
donated to the charity WaterAid.