Have you heard the sad, devastating news? Juicy Couture will be closing all of its stores nationwide. In tribute to the most iconic brand (of 2004 and pretty much 2004 only), let’s remember the good old days of Juicy.
When Paris Hilton was the U.S. ambassador of Juicy.
It personified everything L.A. and casual luxury.
Rhinestones on your Juicy really sent that message.
You couldn’t walk through a single college campus without passing at least 12 sorority girls wearing this outfit.
It was all about the way that velour made your butt look.
Juicy Couture at its height meant carrying around one of their shopping bags was a STATUS SYMBOL.
Even the kids thought Juicy was IT.
When Jennifer Love Hewitt rocked this bikini top-sweats thing in green.
And Amanda Bynes wore this shirt that couldn’t be more unfortunate, considering the brand’s hardships today.
When the paparazzi were all over you, nothing said, "DGAF" like a pair of Juicy sweatpants.
Especially if you complemented them with a pair of Juicy sunglasses.
Or you were on a cellphone.
Or sipping a smoothie while wearing flip-flops.
“DGAF, I’m wearing Juicy.”
“I’m way too comfortable in my Juicy for this B.S.”
Juicy Couture (1997–2014): Never Forget.