Kim Kardashian had 20% more searches than runner up, Sandra Bullock. She endorses just about everything these days so it's hard not to come across a Kim K story. Charmin anyone?
Check out the list below and you tell us who deserves to be the reigning King or Queen.
Most Popular People Searched in 2010 on Bing.com:
3. Tiger Woods
4. Lady Gaga
5. Barack Obama
8. Jesse James
10. Jennifer Aniston
11. Michael Jackson