September 30, 2008
Kenny Chesney has traded music for a bottle of rum. He's struck a deal with Constellation Spirits to develop his own line of alcohol. The rum, which he calls "vacation in a bottle," is being made now and will be available in stores in 2010.
And Kenny's getting involved on all fronts of the new venture,
helping to develop the beverage and being involved in the
advertising
and product placing of the new rum.
?Chesney says, "As an entertainer, my goal is...
