Justin Timberlake has shot a series of short films to promote his denim line. It features JT as William Rast, which is the name of the clothing line, an outlaw who is forced to stay in his hideout in the woods with his girlfriend.
While they're there, they video tape each other talking about love, their situation, and of course dropping the name William Rast a few times.
The videos are definitely a different approach to marketing, but they're interesting, and we just want to see more to see what happens in the end!
