In the wake of Hurricane Sandy’s hormonal tirade against the East Coast, leaving behind flooded streets, grounded airplanes and residents without power, entertainment giant NBCUniversal will gather the country to raise funds for the victims of the storm.
The company announced plans for the telethon on Friday morning.
The television movement will be called “Hurricane Sandy: Coming Together” and is set to air on networks including NBC, Bravo, CNBC, E!, G4, MSNBC, Style, Syfy and USA. Currently, there are no non-NBC affiliated networks scheduled to participate.
The do-gooders appearances will be MC’d by Matt Lauer – the unavoidable face of the NBC network – who will host the event.
Lauer is no stranger to the telethon, having hosted a Red Cross “Shelter From the Storm” effort for Hurricane Katrina in 2005 that raised $50 million.
In addition to Katrina, the Sandy relief effort follows a similar call to action headed by George Cooney in 2010 to aid the victims of the Haitian earthquake tragedy. That event aired on all major networks, as well as cable stations such as MTV, PBS and HBO.
The live telethon is scheduled to begin promptly at 8 p.m. EST. It will run for one hour. West coasters will see a taped version at the same hour, local time.
Get your checkbooks out and tune in!