It’s official! Jessica Simpson is heading back to reality television. She just got the green light from VH1 for a new original series titled, The Price of Beauty.
Jess will travel around the world to meet every day women. She may also discover some local pop culture icons on their own quests for beauty along the way.
Jessica will study the local fashions, dietary fads and beauty regimes and even participate in some of the extreme practices she discovers.
“When Chris approached me with his idea for a show about true beauty, I was immediately intrigued,” Jessica stated.
“I have always believed that beauty comes from within and confidence will always make a woman beautiful, but I know how much pressure some women put on themselves to look perfect.
"I am really looking forward to discovering how beauty is perceived in different cultures and participating in some of the crazy things people do to feel beautiful. I know we will all learn a lot on this journey and I am so excited that VH1 is coming along on what I’m sure will be a wild ride.”
The Price of Beauty is set to begin shooting in mid July and will air in 2010.