Jessica Alba Is The New Face Of Declare Yourself

Jessica Alba has been named the new face of the campaign Declare Yourself in an ad called Only You Can Silence Yourself.

Check out the video, which will air on ET tonight. Jess is shown in a bondage-type outfit, which she hopes will shock viewers.

She says, "I think it is important for young people to be aware of the need we have in this country to get them more active politically. People respond to things that are shocking. If you don't register and vote and make a difference, and hopefully change the bad things that are happening in our country, you are essentially just binding and muzzling yourself."