Hef On Holly: Nothing Lasts Forever

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Hugh Hefner is clearing up those breakup rumors that have spread like wildfire on the internet. Well sort of. Hef did confirm that him and girlfriend Holly Madison are still together, but added that nothing lasts forever. Ouch!

"She is still my girlfriend," he tells Us Weekly in a new interview. "Now will that last? I don’t think anything lasts forever.

He added, "I love her very much, but you know, she wants very much to get married and have children. That isn’t very much in the cards for me," he adds.

"So there has to be a certain reality there. And I’m sure the time will come when she’ll be dating others. That’s part of the transition."

We can't figure out if all of this is just a PR stunt for the new season, or if Hef and Holly's seven year relationship really is on the rocks. What do you guys think?