In the past few months they've realized that no one really cares about them anymore and their star power died out a while ago, so they're going to try to stage another breakup in hopes of getting some press or another magazine cover.
A source close to the situation said, “He’ll cook up these schemes as long as he and Heidi continue to be paid. They’re telling anyone who’ll listen how seriously they’re taking their marriage.
“Their every move is calculated to earn money. But what they don’t realize is people are sick of it.”
So expect to see paparazzi videos and photos of them getting into a screaming match in public followed by another "we're splitting" scheme.
My theory is after they fake the split they'll pretend Heidi is pregnant and now has to be a single mom. These two are so predictable!