Gwyneth Paltrow has teamed up with Saks 5th Avenue and the Entertainment Industry Foundation for the 2008 Key To The Cure Campaign.
Key To The Cure is a women's cancer initiative founded in partnership with EIF's Women's Cancer Research Fund.
Karl Lagerfeld is also attached to the cause, and created a limited edition t-shirt who's sales will benefit it.
Gwyneth will appear in several of the ads donning the shirt. Be sure to stop by Saks stores the weekend of October 16th through the 19th for their charity weekend.