Gossip Girl returned to television for its second season last night, and boy did it deliver! It came back with a 6% increase in adult viewers since last year, and up 10% in their target demographic, people between 18-34. We think those steamy OMFG ads and "leaked" teasers were definitely a good idea for GG.
It was almost impossible not to tune in just because of all the hype! Now the question is, will 90210 be able to do the same?
The CW has the opportunity to have the two biggest talked-about shows on TV! The new 90210 airs tonight.