Revolutionizing Denim

  • --
Share on FacebookTweet ThisPin ItEmail this to a Friend


What would life be without denim? That is a question we ask ourselves everyday since denim has become a uniform in our lives. However, it's always hard to find the right pair of denim that could give your contours the right touch. Designers are starting to take notice of this problem and focusing less on designs and embellishments.

While at New York Fashion week, I caught up with designer Mik Serfontaine who was showcasing his latest designs X Fit Lycra at the LYCRA lounge. Mik Serfontaine revealed that Lycra is a secret tool used by top designers to bring exceptional fit, shape and comfort to their garments. Now it seems like Lycra is moving into the world of denim as the need for denim with a good fit is becoming more demanding.

The X Fit Lycra Spring '07 collection is already becoming a big hit with Hollywood heavyweights Eva Longoria, Jennifer Aniston and Carmen Electra who love the way the denim delivers multidimensional 360 degree comfort and fit.

When asked about the difference between regular denim and the Lycra denim Mik said, "Its more comfortable, and it gives you the look and freedom you want in a jean". The great things about the Lycra jeans is that it sculpts your body so there is no need to get a size smaller for the right look. Mik also revealed to me that Spring is going to be all about simplicity so no studs, designs, faded wash looks on jeans.

To find out more about the line log on to www.lycra.com.
Share on FacebookTweet ThisPin ItEmail this to a Friend